Objective
Activate, nurture, reactivate, or convert.
Customer-Facing Workflow Agent
Run campaigns and follow-ups inside the workflow.
Marketing Agent is a customer-facing agent that lives inside your workflows. It runs campaigns, sequences, and win-back motions across WhatsApp and other channels without taking the conversation outside the system.
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3m
time-to-value
A/B
experiments
0
code
∞
combinations
Workflow agent
Marketing Agent
Workflow
Segmentation, messaging, triggers, and measurement inside a visible flow.
Outcome
Iterate from real conversation and response data.
Your objective, in one sentence
This workflow agent turns your goal into a visible, editable flow built for real customer conversations.
Activate users with immediate follow-up Reduce churn with retention flows Re-engage inactive users on WhatsApp Segment by behavior and intent Improve response rate and conversion
Workflows that ship in seconds
From goal to execution: the agent lives inside the workflow and is ready to run across customer-facing channels.
Conversational onboarding
Guide users, capture preferences, and trigger the next step from context.
SegmentationTemplatesConditionsWebhooksEvents
Multi-touch nurture
Intent-based sequences with useful content, timing, and shared context.
DelaysA/BPersonalizationWhatsAppEmail
Signal-based win-back
Detect drop-offs and run a win-back flow inside the same system.
TriggersScoringOffersRoutingInbox
Campaigns with control
Approvals, limits, audit trails, and iteration by results without breaking the flow.
ApprovalRate limitAuditAnalyticsIteration
Nodes: the execution layer
Workflows are built from feature-rich nodes: triggers, logic, integrations, handoffs, and autonomous agent-nodes.
Segmentation
Dynamic audiences based on behavior and intent.
Messaging
Templates, personalization, and timing on real conversations.
Experiments
Tests and learn loops measured inside the workflow.
Agent-nodes
Autonomous steps for drafting, QA, and campaign decisions.
Runs across your channels
One objective, one workflow, multiple channels. Shared context from the first message.
WhatsApp
Primary channel for campaigns and conversational follow-ups.
Web Widget
In-product activation and nurturing.
Integrations
Events, CRMs, and data stack connected to the flow.
Measure every branch. Improve continuously.
When a workflow runs across channels, every step and every fork becomes measurable. You see where the objective is won or lost, and Calypso Agent suggests improvements to keep optimizing outcomes.
Virtuous cycle·measure → learn → ship
Branch-level analytics
Conversion, response, resolution, CSAT—per workflow path.
Clear attribution
Tie outcomes back to the node, message, and channel that caused them.
Guided improvement
Calypso Agent suggests changes, you approve, and it ships in seconds.
Optimize to the objective
Everything above unlocks what matters: a continuous-improvement system tied to your objective—not just “features”.
Define the campaign. Marketing Agent ships the workflow.
Turn marketing into customer-facing execution: workflows that launch, follow up, and optimize campaigns inside one system.